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| DSF |
| On February 15, 1996, the travel industry in the Middle East heralded the beginning of a new dawn - the birth of the most impressive shopping cum entertainment mega event. An entirely new concept, it succeeded brilliantly in showcasing what co-operation between private sector and public sector could do to create a mind-boggling achievement. |
| Initially, Dubai Shopping Festival was conceived as a pure retail event, the primary aim of which was to revitalise the retail trade in Dubai. It was later developed into a comprehensive tourism product in line with Dubai's far-sighted stance to set global standards in every field |
| Along the lines of the stature that Dubai has achieved with its clarity of vision, innovation, initiative and drive, the Festival was shaped under the committed leadership of His Highness General Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and UAE Defence Minister. As months of preparations went into creating Dubai Shopping Festival, the shopping festival matured into a major retailing cum entertainment extravaganza. The rest is history. |
